Context is everything.
Context is knowing what viewers want and engaging them with messages that are both timely and relevant. Data-driven understanding of audiences is a new development for TV, and we are driving the wave of innovation. Watchwith is uniquely qualified to deliver contextually relevant, precisely targeted advertising because we know every detail about TV shows, right down to individual frames, and because Watchwith ads are informed by real-time audience data.
So when an advertiser buys an in-program Watchwith ad, it's not a blunt instrument relegagted to an arbitrary station break. It's perfectly timed for the viewer in the context of the show. Watchwith puts Context to work for the TV business.