Watchwith Powers the 65th Primetime Emmy® Awards Backstage LIVE! SYNC Experience

Pivotal Labs Selected as Watchwith Developer Partner to Build Emmys.com Sync-to-Broadcast App

San Francisco, California — September 20, 2013 — Watchwith, Inc., the leading sync-to-broadcast content management platform and syndication network, today announced that it has been selected by the Television Academy to create and deliver exclusive original content to fans in-sync with Backstage LIVE programming on television’s biggest night. The Backstage LIVE! production staff will use Watchwith’s Showrunner™ production tools to create the content and the Watchwith Real-time API™ to power the Backstage LIVE! SYNC experience on Emmys.com.

Watchwith also announced they partnered with premier agile development company, Pivotal Labs, to build the Backstage LIVE! SYNC app for Emmys.com. Backstage LIVE! SYNC lets television super-fans join in the Primetime Emmy Awards fun with interactive polls, quizzes, photo galleries, quotes and facts or LIVE TWEET using #EmmysChat and #EmmysCongrats while more than 15 Backstage LIVE! video cameras capture the action on the Red Carpet, backstage during the 65th Emmy Awards telecast and outside the Governors Ball.

“Adding interactivity and engagement to the Emmy’s Backstage LIVE! experience Is a great example of how Watchwith enhances live programming and deepens engagement for viewers,” said Zane Vella, Watchwith CEO. “Pivotal Labs was our first choice to develop this highly interactive sync-to-broadcast app that will be used by TV’s most enthusiastic fans before, during and after the Emmy Awards.”

The 65th Emmy Awards will air live coast-to-coast Sunday, September 22, 2013, on the CBS Television Network and will originate from the Nokia Theatre L.A. LIVE in Los Angeles. The Backstage LIVE! SYNC experience will be available on Sunday, September 22, starting at 7:00 PM, ET 4:00 PM, PT, only on Emmys.com/Backstage-Live.

About Watchwith

Watchwith, the leading television industry platform for sync-to-broadcast content creation, scheduling and measurement, gives television producers, distributors and app developers a simple and powerful way to deliver sync-to-broadcast audience engagement on any screen. Television creators and producers use Watchwith Showrunner™ to efficiently author original sync-to-broadcast content. The Watchwith Real-Time API™ delivers sync-to-broadcast content events, one-click commerce, and contextual advertising around live and pre-recorded programming and commercials. Watchwith is headquartered in San Francisco, California. To learn more about Watchwith’s sync-to-broadcast content management and syndication solutions for television programmers and advertisers, please visit watchwith.com.

About The Television Academy

The Academy of Television Arts & Sciences, founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy also administers the local Los Angeles Area Emmy Awards and publishes emmy magazine. Its charitable Foundation operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.com, follow us on Twitter @primetimeemmys and like us on Facebook at Facebook.com/PrimetimeEmmys.