Go Behind the Scenes to Get Exclusive Interactive Sync-to-Broadcast Content During
Backstage LIVE! on Monday, August 25th

SAN FRANCISCO, California — August 18, 2014 — Watchwith, the television industry’s leading audience engagement platform, has been selected by the Television Academy to power an exclusive enhanced video experience during Emmys Backstage LIVE! programming on For the second year in a row, the Television Academy’s Backstage LIVE! production team on site at Nokia Theatre L.A. Live will use Watchwith to create and deliver exclusive interactive content to engage and delight fans as they celebrate Television’s biggest night.

Backstage LIVE! Sync brings TV fans behind the scenes of the 66th Emmy Awards before, during and after the Emmy Awards ceremony. This exclusive interactive video experience is produced live using Watchwith’s Showrunner™ tools and will deliver an inside look from the event featuring audience polls, Emmy trivia, backstage photos and more. Fans in the audience and at home can join the global conversation by live Tweeting #EmmysChat and #EmmysCongrats.

“We are honored to be tapped by the Television Academy to bring real-time audience engagement to the Emmy’s Backstage LIVE! experience,” said Zane Vella, Watchwith CEO and founder. “On the biggest night in television, this is a great example of how Watchwith enhances live programming and where the live TV event experience is headed.”

The 66th Emmy Awards will air live coast-to-coast Monday, August 25th on the NBC Television Network and will originate from the Nokia Theatre L.A. LIVE in Los Angeles. Visit on Monday, August 25 starting at 6:30 PM EST/3:30 PM PST, to join the Backstage LIVE! Sync experience.

About Watchwith

Watchwith provides a unique hosted software platform that the world’s leading television networks use to create, schedule and deliver perfectly timed interactive content, commerce and advertising in sync with their shows and commercials. Watchwith solutions increase total viewing time for broadcast and on-demand TV programming for customers including Bravo, USA Network, Syfy, Telemundo, Fox Broadcasting, CBS and Pivot. Watchwith powers real-time consumer engagement during live events, hit series and commercials while delivering an enhanced viewing experience to multi-tasking audiences on the web, smartphones, tablets, Smart TVs, Xbox One SmartGlass, Twitter and Facebook. Founded in 2012, Watchwith is headquartered in San Francisco, California. Investors include Rogers Venture Partners, Samsung, ARRIS and Gracenote. For more information, visit

About The Television Academy

The Television Academy seeks to expand the horizons of television excellence. It strives to empower the storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Primetime Emmy Award. For more information, please visit

Media Contacts:

JR Cordray
(415) 552-1552