Fox Broadcasting Selects Watchwith as Sync-to-Broadcast Content Management System Partner
Watchwith Powers Fox Broadcasting Company’s Digital Content Syndication Network for Second-Screen and Connected Device Consumer Experiences
San Francisco, California — February 26, 2013 — Watchwith®, the leader in related content syndication, today announced its partnership with Fox Broadcasting Company (FOX) to power a new, first-of-its-kind syndication network that will distribute FOX’s custom sync-to-broadcast experiences — currently available exclusively on its FOX NOW app -- to other second-screen TV app providers. The new service allows FOX partners to take advantage of FOX’s high-quality companion content and ensures that fans can enjoy a premium, cohesive FOX digital content and advertising experience across multiple TV apps and platforms. Earlier today FOX announced their new digital content syndication network launch partners, Shazam®, Viggle℠, ConnecTV and NextGuide, will feature FOX NOW sync-to-broadcast content within their multi-platform environments.
This partnership heralds the beginning of the next generation of second-screen TV business and signifies FOX’s industry-leading recognition of the need for content owners to create, syndicate, and monetize value added sync-to-broadcast programming for the second-screen and beyond. FOX’s sync-to-broadcast initiative takes the second-screen experience beyond social TV, and digital content syndication via Watchwith provides a clear path to scale on the second-screen for FOX and their partners.
“FOX is opening up new beachfront property on the second-screen for their most popular shows.” said Zane Vella, Watchwith CEO. “This groundbreaking FOX agreement, in addition to our long term platform-as-a-service agreements with NBC, USA Network, Bravo, and Syfy, signals an important step toward an industry standard solution for both programmers and advertisers.”
“Watchwith provides FOX with exactly what we’re looking for as a leading content rights holder: a platform for easy syndication of our companion content that allows us to retain ownership and control of the distribution,” said Hardie Tankersley, Vice President, Platforms & Innovation, Fox Broadcasting Company.
“Just like in the broadcast business, where the programmers create the content and service providers deliver the eyeballs, Watchwith’s role with FOX enables NextGuide to innovate on the consumer experience and deliver the eyeballs to FOX.” said Jeremy Toeman, CEO of Dijit Media.
“The success of SocialTV is about making it simple for programmers and brands to engage their consumers in innovative ways - creating a “gotta have it” experience for television viewers.” said Stacy Jolna, Co-founder and Chief Marketing Officer at ConnecTV. “This unique collaboration between ConnecTV, Fox and Watchwith is a critical beginning as we forge the future of television together.”
Watchwith, the leader in related content syndication, unlocks value across the entertainment industry by transforming how people experience film and television. Watchwith gives content owners and app developers a way to realize new value by creating an engaging layer of time-based related content events, one-click commerce, and contextual advertising around film, television programming and commercials. Watchwith also provides business rules-based syndication of the related content experience to smartphones, tablets, connected TVs, game consoles, OTT set-top boxes and managed network set-top boxes. Powered by the Related Content Database™, Watchwith enables content owners to create new licensable related content properties that will generate profits across media far into the future. Motorola Mobility, Inc., and Sony Network Entertainment are strategic investors in the company. Watchwith is headquartered in San Francisco, California. For more information visitwatchwith.com, or contact us at firstname.lastname@example.org.
About Fox Broadcasting Company
Fox Broadcasting Company is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year — a feat that has never been achieved in broadcast history — while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
About Dijit Media
Dijit Media is a startup transforming the way people discover and experience TV shows and movies. Dijit’s newest product is NextGuide, a hyper-personalized TV listings guide designed specifically for the iPad™. The company’s first app, launched in 2011, was the Dijit Remote — the top-rated iOS remote control app, which also powers the experience for the Griffin Beacon iOS accessory. The company is venture-backed, based in San Francisco and is helmed by a team of serial entrepreneurs including TV technology industry veterans Jeremy Toeman and Adam Burg, as well as Stanford alum Thomas Quinto. More information about the company is available at www.dijit.com and more information about the app is available at www.nextguide.tv.
ConnecTV is the biggest social network designed specifically for TV fans — a second-screen companion entertainment experience that complements the video programming delivered from cable, satellite, telecom, over-the-air or online service providers. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second-screen content, including the latest news, celebrity information, trivia, polls and play-by-play sports stats - as well as top Tweets and real-time chat with guest chat stars and other Superfans. ConnecTV subscribers can see what TV shows their friends are watching and invite them to a “viewing party” for conversation, games and prizes. ConnecTV also makes it easy to "one touch" share viewers’ favorite TV moments using Facebook, Twitter and email. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna.