Watchwith Completes $5M Series A Investment Led by Rogers Venture Partners

Extends Reach of Television Industry Syndication Network to MVPD & Connected TV Partners

San Francisco, California — June 25, 2013 — Watchwith, Inc., the leading sync-to-broadcast content management platform and syndication network, today announced completion of $5 Million venture financing from Rogers Venture Partners with participation from early stage investors ARRIS (formerly Motorola Mobility), and Gracenote. The financing comes on the heels of significant customer wins including Fox Broadcasting and NBCUniversal, allowing Watchwith to further develop its broadcaster and advertiser tools, expand its customer base, and extend the reach of the Watchwith syndication network to cable, satellite, telco and connected TV partners.

Watchwith introduced its sync-to-broadcast content management and syndication platform in early 2012, and has since enabled high-profile mobile, web and tablet applications from leading networks including Bravo, NBC, and Syfy. Watchwith’s “write once” syndication platform enables industry leaders such as Fox Broadcasting and USA Network to cost effectively extend the reach of their enhanced consumer experience to distribution partners including Shazam, Twitter, zeebox, ConnecTV, NextGuide and Viggle. Watchwith’s platform-as-a-service provides broadcasters and TV networks with software tools, business logic, partner integrations and enterprise-grade API to quickly enhance their programs with social interactivity, related content, advertising and commerce.

“We invest in companies that are innovators in fast-growing markets, and Watchwith is a clear leader in consumer engagement around multi-screen television,” said Mike Lee, General Partner at Rogers Venture Partners. “Watchwith is solving significant problems for broadcasters and TV networks worldwide, and laying the foundations for significant new revenue streams from their programming.”

“Watchwith’s vision is to enable a world where every frame of television is rich in opportunity for the viewer,” said founder and CEO Zane Vella, “our role is to turn the viewer’s attention, curiosity, and desire into action, and for that action to unlock new revenue for the programmer. The Watchwith team is excited by the limitless opportunity for multi-platform television engagement and monetization worldwide.”

About Watchwith

Watchwith, the leading television industry platform for sync-to-broadcast content authoring, content management and metadata syndication, unlocks value across the television industry by transforming how people engage with TV programming and advertising. Watchwith gives television creators, producers, distributors and app developers a simple and powerful way to realize new value around their programming on any screen. Television creators and producers use Watchwith Showrunner to efficiently author original content. The Watchwith API delivers time-based metadata that powers related content events, one-click commerce, and contextual advertising around television programming, commercials. The Watchwith platform also enables business rules-based syndication features that allow customers to control the related content experience on smartphones, tablets, connected TVs, game consoles, OTT set-top boxes and direct-to-consumer television second-screen companion apps. Powered by the Related Content Database™, Watchwith enables content owners to create new licensable content properties that will generate profits across media far into the future. Watchwith is headquartered in San Francisco, California. For more information visit, or contact us at

About Rogers Venture Partners

Rogers Venture Partners (“RVP”) was established in 2012 as a $150M venture capital fund headquartered in Palo Alto. The RVP team brings a wealth of global operating and investing experience. At RVP, every one of the partners has an operating background and, most importantly, all came from the high tech industry. As a result, our partners are deeply rooted in the operating ecosystem, allowing portfolio companies to better develop key partnerships and establish meaningful customer contracts. We look to take active roles within each portfolio company and are committed to working towards a common vision of revolutionizing the status quo. For more information, please visit