3RD ANNUAL SOCIAL TV AWARDS NAME WATCHWITH
BEST WHITE LABEL SOCIAL TV APPLICATION
Watchwith and Fox Broadcasting Recognized for 'American Idol Sync'
LOS ANGELES, California – July 16, 2014 – The Social TV Summit announced the winners of the 3rd Annual Social TV Awards that recognize excellence to all players in the fast moving Social TV space each year. Watchwith and Fox Broadcasting were honored with the award for “Best White Label Social TV Application or Solution” for American Idol Sync.
American Idol Sync, powered by Watchwith’s cutting edge sync-to-broadcast software, is the fastest, most interactive and easiest to use real-time social TV companion experience ever created. By going to AmericanIdol.com/sync during the live show, fans could not only cast their vote instantly, but were also treated with backstage pictures, animated GIFs, Vine videos, links to download songs performed by contestants during the show, and more in real-time across virtually every connected device. The results were truly astounding, helping place American Idol Season XIII in Nielsen’s Twitter TV Ratings Daily Top Five for Series and Specials week after week.
“I am honored have American Idol Sync recognized by the Social TV Awards,” said Zane Vella, Watchwith CEO and founder. "I want to acknowledge the hard work my team at Watchwith has accomplished as well as thank our network partner and co-recipient of the award, Fox Broadcasting.”
Watchwith provides a unique hosted software platform that television networks use to create, schedule and deliver perfectly timed interactive content, advertising and commerce in sync with their shows and commercials. Watchwith’s powerful suite of content creation tools enables TV networks to increase consumer engagement around their broadcast and on-demand TV programming that drives growth in overall viewership. Customers including NBC Universal, Fox Broadcasting and Pivot use Watchwith Showrunner to author and schedule sync content. The Watchwith Real-time API powers sync experiences for live broadcast events, pre-recorded programming and commercials across the web, smartphones, tablets, Smart TVs, Xbox One SmartGlass, Twitter and Facebook. Founded in 2012, Watchwith is headquartered in San Francisco, California. Investors include Rogers Venture Partners, Samsung, Arris and Gracenote. For more information, visit www.watchwith.com.
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