Watchwith Powers Syfy Sync, Now Available in the Syfy App for iPad and Android Tablets
Brings New Level of Engagement to the Consumer Viewing Experience with the Addition of Exclusive, Original Time-based Related Content on the Second Screen
San Francisco, CA—August 21, 2012 — Watchwith®, the leader in related content syndication, and Syfy, the media destination for imagination-based entertainment, today announced the debut of Syfy Sync, powered by Watchwith. Syfy Sync is the best way to watch and experience Syfy's hit reality show, Face Off, using the Syfy iPad or Android tablet App. Syfy Sync adds all-new original content, created on-set, including photos, videos and behind the scenes information, specifically produced for the sync-to-broadcast experience. The exclusive Face Off second screen content was created by Syfy producers using the Watchwith Showrunner tools. Watchwith enabled the Syfy team to quickly create and publish valuable scene-based content that brings a new level of fun and interaction to the consumer viewing experience.
"From the beginning, we were clear about our creative goals for the sync experience; the content needed to be additive and not duplicative. No simple re-use of assets across screens was allowed. " said Matthew Chiavelli, vice president of emerging platforms for Syfy Digital. "This approach drove us to create fresh, fun, interactive content and deliver an application that is truly enhancing the experience for viewers. This is the kind of creative commitment needed to produce a great sync-to-broadcast experience, and something our close relationship with show production allowed us to create."
"Syfy Sync is a great example of how Watchwith helps programmers unlock the value of their content across screens, " said Watchwith CEO Zane Vella, "Syfy gets closer to their audience, viewers get a deeper experience, and advertisers connect in a high value, intimate way. "
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. To download the Syfy App for iPad and Android Table and to get more information about Syfy Sync visit Syfy.com/sync.
Watchwith, the leader in related content syndication, unlocks value across the entertainment industry by transforming how people experience film and television. The Watchwith Platform™ gives content owners and app developers a way to realize new value by creating an engaging layer of time-based related content events around film, television programming and advertising. The Watchwith Platform also provides syndication of the related content experience to smartphones, tablets, connected TVs, game consoles, OTT set-top boxes, managed network set-top boxes and Blu-ray™ discs. Powered by the Related Content Database™, Watchwith enables content owners to create new licensable related content properties that will generate profits across media far into the future. Motorola Mobility, Inc., and Sony Network Entertainment are strategic investors in the company. Watchwith is headquartered in San Francisco, California. For more information visit watchwith.com.