Related Content Database, Inc. Changes Company Name to Watchwith; Announces the Watchwith Platform-as-a-Service and Opens Beta Developer's Program

Watchwith Name Reflects Focus on Providing Comprehensive, Time-based Metadata Solutions that Unlock New Value for Television, Film and Advertising and Drive Engaging User Experiences Across Connected Consumer Device Platforms

SAN FRANCISCO -- March 20, 2012 -- Related Content Database, Inc. (RCDb) is pleased to announce a corporate name change to Watchwith® and the launch of the Watchwith Platform-as-a-Service (PaaS) product offering. The company is also unveiling a new logo, a new website at, and today announces the opening of its beta developer program for the Watchwith Platform™. The Watchwith Platform enables television, film and advertising content owners to maximize the value of their content. By adding a layer of time-based metadata to their programming, content owners can build new business models and drive consumer engagement with program related content across multiple connected devices. The Watchwith Platform's web-based console enables time data management from creation to delivery. Watchwith enables content owners to create new licensable related content properties that will generate profits across media far into the future.

"Our new name reflects our mission, to create a world where every frame of film and television is rich in amazing opportunities," said Zane Vella, chief executive of Watchwith. "The Watchwith Platform provides the essential foundation for time-data event creation, integration, control, syndication and measurement. Content owners and developers can now dimensionalize and add value to every moment of their movies, television programs and advertising."

For Content Owners

In today's world, with video on every screen, the rise of second screen companion apps, social TV and couch commerce, content owners are looking to leverage every opportunity to delight their fans and add value to their content. At the same time, content owners need control throughout the creative process to ensure consistency and proper use of their licensed content. The Watchwith Platform provides the essential foundation for adding a new, valuable layer of time-based metadata to their programming. This time-based metadata drives user experience, builds new business models and unlocks value based on the context of their programming. The Watchwith Platform gives content owners the ability to create and syndicate related content, maintaining control over the related content experience and the monetization of their programming across any connected consumer device.

For App Developers

The Watchwith Platform accelerates developer's creation and delivery of next-generation apps that will redefine how people engage with films, television programs and advertisements. Beginning today, app developers are invited to participate in the Watchwith Platform beta program by requesting access at

The Watchwith Platform

The Watchwith Platform enables creation, control and syndication of time-based metadata for film, television and advertising. The Watchwith Platform includes:

  • Watchwith Console™: web-based tools to create, manage and control time-based events
  • Watchwith Showrunner™: Mac OSX desktop application for creating and programming related content experiences
  • Related Content Database™: enterprise grade database that stores content owner created time-based events and second-by-second metadata for thousands of films and television shows
  • Watchwith API™: robust, scalable interface for multi-platform metadata distribution which supports various file, syndication and delivery formats
  • Watchwith Sync Service™: client and server software which enables synchronization with IP delivered content and also leverages EBIF to provide content synchronization in legacy STB environments
  • Watchwith Tester Apps and SDKs: accelerate development of time-based metadata driven apps, pre-integrated support for Gracenote Entourage, and Audible Magic automatic content recognition (ACR) solutions

About Watchwith

Watchwith, the leader in related content syndication, unlocks value across the entertainment industry by transforming how people experience film and television. The Watchwith Platform™ enables content owners and app developers to realize new value by creating an engaging layer of time-based related content events around film, television programming and advertising. The Watchwith Platform enables syndication of the related content experience to smartphones, tablets, connected TVs, game consoles, OTT set-top boxes, managed network set-top boxes and Blu-ray™ discs. Powered by the Related Content Database™ Watchwith enables new user experiences that drive the monetization of film and television shows across multiple consumer touch points. Motorola Mobility, Inc., and Sony Network Entertainment are strategic investors in the company. Watchwith is headquartered in San Francisco, California. For more information visit