Watchwith Announces Native Digital Video Advertising and Audience Engagement Product for Bloomberg Media
Bloomberg VidPlus first Watchwith business news partnership
NEW YORK, NY — May 3, 2016 — Watchwith, the leading native digital-advertising platform for premium video, today announced a partnership with Bloomberg Media to support the launch of Bloomberg VidPlus, a groundbreaking new way to connect Bloomberg digital video with rich interactive content and data from the Bloomberg Terminal, Bloomberg.com and advertising partners.
Bloomberg VidPlus leverages Watchwith’s proprietary time-based metadata technology to generate broadcast quality interactive overlays at contextually relevant moments during Bloomberg’s award-winning streaming video content. For the viewer, the Bloomberg VidPlus experience appears as on-screen interactive graphics in the form of market facts, data visualization, bio information, social polls and more.
For advertising partners, Bloomberg VidPlus provides a unique opportunity to deliver in-program brand messaging at just the right moment within the context of Bloomberg programming.
“Bloomberg is the number one originator of digital business video around the world and we're continuing to invest to extend our leadership position. Partnering with Watchwith to create Bloomberg VidPlus allows us to deliver an interactive and data-driven viewing experience that provides value beyond the screen while driving deeper engagement,” said M. Scott Havens, Global Head of Digital, Bloomberg Media. “Bringing Watchwith's technology to business news consumers, whose livelihoods are driven by high-quality data and information, as well as introducing highly engaging and innovative native advertising opportunities to our partners, is a natural fit.”
“Bloomberg is at the forefront of media innovation, and instead of just moving TV to the internet they are developing unique products that are only possible on digital platforms,” said Zane Vella, CEO at Watchwith. “We’re thrilled to partner with them on the evolution of business news and pioneering applications of advanced metadata in video ad products.”
About Bloomberg Media:
Bloomberg Media is the consumer-facing media organization of Bloomberg L.P – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,400 journalists in more than 150 bureaus in 73 countries, producing more than 5,000 stories a day syndicated to more than 1,000 media outlets across more than 60 countries.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,000 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information visit bloombergmedia.com.
Watchwith is the leading native digital-advertising platform for premium video. TV programmers and video publishers use Watchwith to monetize their audiences beyond the commercial break. Watchwith delivers engaging, contextually relevant, interactive brand experiences — all within video content. Watchwith in-program ads offer unmatched viewability and superior brand recall, especially with Millennial viewers. Watchwith TV network customers include FOX Broadcasting, NBCUniversal and Viacom. Headquartered in San Francisco, Calif., investors include Rogers Venture Partners, Samsung and ARRIS. For more information about Watchwith, visit watchwith.com.