leadership at the intersection of technology, entertainment and advertising.


Zane Vella - Founder & CEO

Zane drives Watchwith's strategic vision to provide a global platform for in-program contextual video advertising. Zane inspires the Watchwith team, customers and partners to realize new consumer experiences and new revenue at the intersection of TV and connected digital media.

Prior to Watchwith, Zane founded the Related Content Database (RCDb), a Motorola funded Advanced TV data platform for TV service providers. Zane was also founding president of MX (acquired by MLB Advanced Media) where he led innovation and development of early connected digital video products for Hollywood studios. Zane is a member of the Television Academy, holds a Master's in Psychology from Harvard University, and is a graduate of the Georgetown University School of Foreign Service.

Mike Dalrymple - SVP, Engineering

Mike is responsible for the technical design and development of the Watchwith platform. Mike has over 15 years experience in high availability systems architecture, engineering and operations. Mike has designed and deployed solutions serving hundreds of millions of connected devices and consumers for leading media companies including Disney, Netflix, NBCUniversal, and 20th Century Fox. Prior to Watchwith, Mike led server side engineering and architecture for the Related Content Database (RCDb). Prior to RCDb , Mike held engineering and management roles at DHAP Digital and Modem Media where he designed and implemented web applications for Toyota, American Century, Gymboree, and PBS.